The Sunday Hoody
The Sunday Hoody
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Soft from the first pull-on
No breaking it in. Pull it on and it already feels like you've had it for years.
Your everyday beachbum
School run, coffee run, sofa, sand. It goes wherever your day does.
Feels like a big warm hug
Soft, snug and properly comforting. The kind of hoody you pull on and instantly feel better. Brobe fans, you'll know the feeling.
TESTED BY MUM. MADE TO LAST.
Every Beachbum® hoody is made for real life: the sofa, the school run, the beach and everything in between.
But a hoody's only as good as how it feels on the 50th wear, and that's where Penny (Max's mum) comes in. She's our unofficial Chief Hoody Tester. Before anything gets the green light, Penny wears it, washes it, wears it again and washes it some more, checking every cuff, hem and seam holds up and that it stays just as soft as day one.
If it doesn't pass Penny's test, it doesn't leave the building. The result is a hoody built to be worn for years, not just a season. Wash it, wear it, repeat.
Comfy, cosy and Penny-approved. Nice one.
That one hoody. You know the one.
We all have one. The hoody on the back of the chair, the one you grab without thinking, the one you'd be gutted to lose.
So we set out to make that hoody. Properly soft, relaxed and comfy enough to wear from the first coffee to the last episode, and still soft and cosy wash after wash.
Just as good on the sofa as it is on a chilly walk by the sea. But the hardest part? Choosing the colours.
So we did the only sensible thing. We made them all. (One for every day of the week and two spares for the days you can't decide.)
“Everyone's got that one hoody they'd never part with. We wanted to make it, the one you reach for first, every single day.”
Max reynolds, beachbum founder